Golfweek TurfNet The Golf Wire
Friday, January 19, 2007
Back Nine USA Introduces The TOURevolution Headcover
Following a successful debut at the 2006 Masters, Back Nine USA launches their innovative headcover at the 2007 PGA Merchandise Show
WOBURN, Mass. - January 18, 2007 - Back Nine USA, an emerging designer and manufacturer of golf headwear, apparel and accessories, today announced that their innovative TOURevolution⢠headcover, which debuted earlier this year at the 2006 Masters, will be formally launched at the 2007 PGA Merchandise Show and available for sale in February 2007.

The patent-pending TOURevolution headcover, like the rest of Back Nine USA's product line, combines the ingenuity of modern materials with classic designs. By pairing elements of the traditional knit pom-pom headcover with the newer, stronger and also easily embroidered neoprene material, the TOURevolution headcover brings together the ultimate in club protection, branding, and old school golf style.

"The TOURevolution is our modern adaptation of an old school look" said Andy Hydorn, president and co-founder of Back Nine USA. "The pom-pom headcover is a classic golf accessory that we felt was in need of an update. The result is a headcover that gives you a bold branding opportunity but still retains the classic look of the pom-pom that everyone loves."

Back Nine USA designed a non-retail version of the TOURevolution headcover exclusively for Callaway Golf staff professionals at the 2006 Masters. The headcovers created a buzz even during the practice rounds.

"The response to our headcovers at the Masters was overwhelming. We knew that we had a hit on our hands when we saw images of the TOURevolution headcovers all over golf message boards" Hydorn said. "We're excited to formally launch the headcovers at the biggest show for the golf industry".

Back Nine USA will be exhibiting at the 2007 PGA Merchandise Show for the first time in the New Company Discovery Zone section of the Show floor in booth 4288 at the Orange County Convention Center in Orlando, Florida from January 25-27, 2007.

TOURevolution Headcover Vitals:
⢠Fits even the largest clubs - 460cc
⢠Traditional yarn pom-pom
⢠Neoprene body and stretchable long sock for optimum club protection
⢠Sold as individual or sets (1, 3, X)
⢠Colors: Black/Silver, Ice Blue/Navy/, Navy/Red
⢠Available at Back Nine USA's online store or in retail locations March 2007

About Back Nine USA
Fed up with hats that barely belonged in the back window of a car, let alone on your head, two friends conspired to make a hat that actually fit with a logo that worked as well on the first tee as it would at your local watering hole. They put their clever design and passion for golf to work as Back Nine USA. Today, Back Nine USA designs, manufactures, and sells over 25 Back Nine USA branded headwear and apparel products including the patent-pending TOURevolutionï¤ headcover and patent-pending Hybrid Soft-Fitï¤ hat. Back Nine USA also creates custom headwear and golf accessories for private label companies such as major golf manufacturers, non-profit organizations, and adult beverage companies.

About 2007 PGA Merchandise Show and Convention
Since its inception in 1954, the PGA Merchandise Show has served the golf industry as an important forum for its business leaders to gather becoming the world's most comprehensive golf trade show and convention. The 2007 PGA Merchandise Show will once again welcome more than 43,000 industry professionals, Jan. 25-27 in Orlando, Fla., to discover the newest golf merchandise, test the latest equipment and uncover the latest golf apparel trends. As a catalyst for the international golf industry, the 2007 PGA Show features multiple programs to grow participation in golf, increase rounds played, enhance careers and drive profitable retail sell-through. For more information regarding the 2007 PGA Merchandise Show or to register online, visit or call 1-800-840-5628.
Leigh Rankin
Back Nine USA

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