Will Oversee All Strategic Marketing Initiatives for U.S. Region
BEAVERTON, Ore. (September 14) - Nike Golf today announced the appointment of Rob Arluna to the position of Director of Marketing, effective October 1.
Arluna is joining Nike Golf from the Callaway Golf Company where, most recently, he was the Director of Brand Management for Odyssey.
As the Director of Marketing for Nike Golf, Arluna will oversee all strategic marketing efforts for the U.S. Region. He will be responsible for the development of the overall brand and respective product marketing and communications strategies, including advertising, promotions, retail support, strategic and key account plans, marketing research, digital, event marketing and public relations.
"We are thrilled to welcome Rob to the Nike Golf team," said U.S. General Manager Cindy L. Davis. "Rob brings to this role high-level strategic marketing and business skills, as well as a seasoned perspective on the industry. He'll be a dynamic new leader of what is already a highly motivated and successful marketing team."
"I'm both excited and honored to be joining a world-class company with such a rich history and heritage," said Arluna. "I see tremendous opportunity ahead for Nike in the golf industry and I look forward to working with this dedicated team to deliver innovation to professional and amateur golfers worldwide."
In his former position with Odyssey, Arluna oversaw the strategic direction for brand development, product development and the overall integrated marketing effort. Prior to this role, and during his eight years with Callaway Golf, Arluna also led the marketing and product development for Callaway's golf ball business, including their initial launch and ongoing marketplace positioning.
Before his time with Callaway Golf, Arluna spent time in a marketing role with Sony after beginning his career on the media side of the business as a planner and account manager for a variety of high profile brands. The Penn State University graduate and his family will be relocating from southern California to Oregon, home of Nike's World Headquarters.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to honoring and respecting the traditions and heritage of the game, and to providing committed golfers with the absolute best equipment in the game. In 2007, Nike Golf's PGA Tour Staff has nine victories, 49 top-10 finishes, four Nationwide Tour victories and four international victories. In 2006, Nike Golf accumulated 16 PGA tour victories and 67 top-10 finishes, as well as one victory on the Nationwide Tour and 11 additional international wins. For more information on Nike Golf, visit our Web site at www.nikegolf.com
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