Golfweek TurfNet The Golf Wire
Monday, December 13, 2010
Bettinardi Golf Introduces The All New 2011 BB Series Product Offering
Tinley Park, IL - Bettinardi Golf
Bettinardi Golf is excited to present a "peek" at the upcoming, newly designed, 2011 BB Series Putter offering.

Bettinardi Golf's, 2011 BB Series putters are precision milled from a selected blend of metals - a "proprietary" fusion of soft Carbon Steel in the company of special ingredients - a distinct and characteristic formula. This particular blend ensures a unique, quality feel upon contact.

Each BB Series putter displays a Metallic Fog proprietary finish that is stunning on our patented Honeycomb™ Face. This innovative, proprietary finish is a state-of-the-art process that molecularly bonds the end finish to the putter creating the most durable finish available in the market today. This process will ensure each BB Series precision milled putter will not corrode, discolor or tarnish. The combination of our proprietary metals allows us to create beautifully colored finishes that are aesthetically pleasing to the eye, yet extremely durable.

A classic look in the company of contemporary graphics compliments this stunning finish. Each putter in the series has a milled single sight line, 340g (35") or 355g (34") head weight option, blue Bettinardi/WINN grip - standard or mid-size, and a patented Bettinardi headcover.

BB1 - A CLASSIC, HEEL-TOE WEIGHTED DESIGN: The BB1 is a modern interpretation of a classic putter design. This model has an elegant profile with smooth transitions in the pocket, giving it a confident look. The BB1 has a standard plumber's neck with ¾ shaft offset. Features our patented Honeycomb™ face to ensure the flattest surface possible. Dexterity: Right-hand and Left-hand.

BB8F - A CLASSIC, HEEL-TOE WEIGHTED DESIGN: The BB8F is a classic design with a flow neck. It has an overall sharper look with a contrasting double-bend round neck. The softer neck design allows the player to use the sharper head lines to aid in alignment. The BB8F has our patented Honeycomb™ face to ensure the flattest surface possible. Dexterity: Right-hand.

BB27 - A FACE BALANCED, HEEL-TOE WEIGHTED DESIGN: The BB27 is a stylish new design with unique characteristics. It features a face-balanced heel-toe design with a custom double-bend shaft. The head has a larger profile designed to frame the ball perfectly. The BB27 has our patented Honeycomb™ face to ensure the flattest surface possible. Dexterity: Right-hand.
BB33 - A CLASSIC, PEAR-SHAPED MALLET: The BB33 is a face-balanced, classic mallet design. Pronounced mill lines on the shoulders help maximize focus on the sightline. It sports a custom double-bend shaft and features our patented Honeycomb™ face to ensure the flattest surface possible. Dexterity: Right-hand and Left-hand.

Bettinardi Golf products are available at local Green Grass, Select Club Fitter or Teaching Academy locations. Our Green Grass accounts work closely with PGA Professionals to ensure their members receive the best quality fit for their particular style of putting. Minor adjustments to the product are available to these members through their clubs and Bettinardi Golf.

The Select Club Fitter and Teaching Academy accounts have numerous advantages and custom purchasing options available to them based on their expertise and knowledge in the field. Putters may be purchased in varied head weights, with a standard lie of 71° and a loft of 3°. All Bettinardi putters come with a proprietary shaft. The BB Series have a Bettinardi/WINN grip with additional grips options available. Fitting locations have availability to an uncut-ungripped version. This enables the Custom Club Fitter to truly customize a Bettinardi Putter to the exact required specifications of the end user. The advantage of a solid, precision milled head allows the club fitter to adjust the lie and loft to suit the individual player. The varied head weights can be adjusted 5° flat or 5° upright from our standard lie of 71°. The loft can be adjusted from 3° strong or 3° weak from our standard loft of 3°.

Bettinardi Golf will showcase our BB Series and additional 2011 Product line offerings during The Outdoor Demo Day, scheduled for Wednesday, Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando. Please join us out on the greens or visit us in Booth 819, January 27th-29th, 2011, to test and view the extraordinary Bettinardi 2011 Product line.

Experience Functional Art. Experience Bettinardi.

About Bettinardi Golf
Our Designer: Robert J. Bettinardi is educated as an Industrial Engineer and has built a reputation as a C.E.O that Demands the highest standards. Robert has over 20 years experience dealing in the golf industry and has worked with the most elite. His tireless passion to design and manufacture the finest equipment in the world has elevated his brand to the highest level.

Our Company: Bettinardi Golf is a state-of-the-art design and manufacturing facility located in the suburbs of Chicago. Our company uses the highest tolerance CNC-machining centers available to create the finest products in the world. Bettinardi Golf has over 50 highly skilled employees and is proud to say that every putter with the Bettinardi name is crafted 100% in the USA.

Our History: Bettinardi Golf has over 20 years experience collaborating with nearly every golf company in the marketplace. Throughout that time, we have proven quality is the single most important element in the golf club manufacturing process. Bettinardi has amassed over 70 professional victories and numerous industry awards.

Our Mission: To design and manufacture the finest putters in the world and support the Bettinardi product with superior customer service.

About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world's most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game.


For more information, visit www.pgashow.com.

The PGA Merchandise Show and PGA Fall Expo are organized in partnership with The PGA of America.

Register to attend at: www.pgashow.com/BettinardiGolf Use Priority Code EV45
Contact:
Media-Public Relations / Marketing/Sales Manager
Lou Ann Haan
lahaan@bettinardi.com
708.802.7400

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