Golfweek TurfNet The Golf Wire
Monday, January 24, 2011
Introducing Cobra S3® And Cobra S3® Max Drivers
Cobra's revolutionary E9 face technology™ creates 30% larger sweet zone®
CARLSBAD, CA (January 20, 2011) - Cobra Golf announces the introduction of the Cobra S3 Driver and Cobra S3 Max Driver, featuring revolutionary E9 Face Technology. This patent-pending new technology expands Cobra's Sweet Zone by 30 percent, taking into account all areas where golfers hit the ball on the clubface, to make it the smartest clubface in the market.

"The new Cobra S3 Drivers incorporate unique new face shape technologies that result in a 30% larger Sweet Zone to promote superior distance and accuracy," says Brian Zender, Senior Vice President and General Manager of COBRA-PUMA GOLF. "Through observation and intelligent design, our engineers provide golfers the first new driver technology that mirrors their typical hit patterns, giving them more distance, accuracy and forgiveness where they hit most often."

E9 Face Technology™
Most clubfaces are designed with a circular sweet spot around the center of the face, the assumption being that the center of the club is where golfers hit the ball on every shot. Cobra tested golfers hitting more than 25,000 shots and discovered something different. They hit shots across the face in a canted, elliptical pattern that wasn't always in the center. In fact, 99% of shots hit by golfers were in this elliptical pattern from the low heel to the high toe. So we redesigned the clubface to take advantage of this phenomenon - resulting in Cobra's new E9 Face Technology with a 30% larger Sweet Zone.

"We looked at tens of thousands of hits across the driver clubface and saw a distinct ball impact pattern from the low heel to high toe," says Tom Preece, Vice President of Research and Development for Cobra Golf. "E9 Face Technology maximizes distance and accuracy from any point on the clubface, especially where golfers hit most often."

COBRA S3 DRIVER
The Cobra S3 Driver's 6-4 titanium clubhead combines with the all-new E9 Face Technology, to create a 30% larger Sweet Zone on the clubface, which in turn provides golfers with more distance, accuracy and forgiveness off the tee. The new taller, elliptical face shape encompasses ball impact patterns, to increase ball speed where golfers hit most often.

The Cobra S3 Driver also features Cobra's popular Adjustable Flight Technology (AFT), which allows golfers to easily dial in their optimal ball flight for maximum distance and accuracy.

E9 Face Technology™
• A taller, elliptical face and beveled perimeter create a 30% larger Sweet Zone for increased distance, accuracy and forgiveness.

Adjustable Flight Technology (AFT)™
• Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.

High-Performance Fujikura Blur™ Shaft
• A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.

The Cobra S3 Driver (MSRP $375) is available in lofts of 8.5°, 9.5°, 10.5° and 11.5° in men's right-handed, and 9.5° and 10.5° in men's left-handed, with a Fujikura Blur TX 005 or TX 006 shaft, in choice of X (65g), S (65g), R (65g) or Lite (55g) flexes, as well as with a Cobra/Golf Pride grip. A women's version is also offered in a 13.5° loft and Fujikura Blur TX 004 shaft in Women's (49g) flex.

COBRA S3 MAX DRIVER
The Cobra S3 Max Driver also has a 6-4 titanium clubhead and clubface, replete with E9 Face Technology. It differs from the Cobra S3 Driver in that its offset design helps golfers straighten out slices and fades, thus maximizing forgiveness and distance. Most golfers will find they can easily achieve draw bias ball flight and high launch with the Cobra S3 Max Driver. And the unique crown design uses visual cues to help golfers aim and keep the club on the desired swing path.

E9 Face Technology™
Ÿ A taller, elliptical face and beveled perimeter create a 30% larger Sweet Zone for increased distance, accuracy and forgiveness.


Offset Design
Ÿ Promotes maximum draw bias (anti-slice), which provides a square face at impact for longer, more consistent drives.


Crown Alignment Design
Ÿ Visual cues at address ensure proper alignment with target and help keep club on desired swing path.


High-Performance Fujikura Blur™ Shaft
Ÿ A lightweight shaft with CAGE technology, proprietary finish, and thin carbon interweave.

The Cobra S3 Max Driver (MSRP $325) is available in lofts of 9.5°, 10.5° and 11.5° in men's right-handed, and 11.5° in men's left-handed, with a Fujikura Blur TX 005 shaft, in choice of S (58g), R (58g) or Lite (55g) flexes, as well as with a Cobra/Golf Pride grip. A women's version is also offered in a 15° loft and Fujikura Blur TX 004 shaft in Women's (49g) flex.

New Cobra S3 and Cobra S3 Max Drivers will be available at retail Feb. 11, 2011. The Cobra S3 Drivers join Cobra's award-winning ZL Driver and the Limited Edition white ZL Driver in Cobra's 2011 driver line-up.

For more information about Cobra's COBRA S3 Driver and COBRA S3 Max Driver, visit us online at www.cobragolf.com, or contact Cobra Customer Service (800-917-3300) or Terra Teat (760-710-3366).

About Cobra Golf
At Cobra, we only design and engineer equipment that maximizes the games of all golfers. With advancements like E9 Face Technology, Adjustable Flight Technology and Baffler Rail technology, our entire focus is on designing real golf technology that improves the games of avid golfers. Cobra's full line of 2011 equipment includes: Cobra S3 and Cobra S3 Max Drivers and Fairways; ZL Driver along with the Limited Edition White ZL Driver; Baffler Rail Fairways and Hybrids; Cobra S3, S3 Max and S3 Pro irons.


About Cobra-Puma Golf
COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world's leading sportlifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com.


For more information, visit or www.cobragolf.com.

Visit us at: facebook.com/cobra and twitter.com/cobragolf

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