Golfweek TurfNet The Golf Wire
Wednesday, July 6, 2011
Boccieri Golf Control Series Drivers, Woods, Hybrids and Irons Now Available at Golf Town Locations throughout North America
Demo Days Introduce Customers to Distance and Accuracy Gains Guaranteed by Innovations in Counterweighted Technology
(RIDGEFIELD, CT) - Boccieri Golf - maker of the Tour-proven Heavy Putter and Heavy Wedge lines - today announces its Control Series drivers, fairway woods, hybrids and irons featuring the latest advances in counter-weighted technology are now available at all Golf Townstores in the United States and select Canadian locations.

During the month of July, Heavyweight Challenge demo day events will be held in stores to celebrate arrival of GOLF Magazine's "Most Surprising New Clubs" from the 2011 PGA Show. These will allow consumers to test Control Series products head-to-head versus those of other manufacturers and view results on launch monitors.

"While most manufacturers are going lighter, we've defied convention by engineering these clubs with a 50-gram back weight in the butt-end of the shaft and heavier heads," says Stephen Boccieri, President and CEO of Boccieri Golf. "Extensive research and testing shows this improves tempo and stability, ensures the sweet spot is delivered consistently to the ball and results in superior distance and accuracy."

Offerings in the new Control series line include:

• Heavy Driver: Featuring a 460cc titanium head and incorporating revolutionary "Dimple Face Technology," the Heavy Driver was developed to maximize the coefficient of restitution (COR) without decreasing durability. This allows better weight distribution throughout the head, which has slightly more mass than traditional offerings, making it one of the highest MOI drivers on the market today. The benefit of additional mass in the head is greater force at impact, which results in superior distance. The driver is available in 9, 10 and HL or "High Launch" (12.5) lofts with a variety of flexes in a premium Aldila NVS shaft.

• Heavy Wood and Heavy Hybrid: Constructed of 17-4 stainless steel with a special face insert made of 455 steel, the Heavy Woods are available in 15 and 19 degree options, and the Heavy Hybrid in 20, 23 and 26 degrees.

• Heavy Irons: Designed to improve overall consistency, the Heavy Irons have a head weight of approximately eight grams more than conventional irons. This combines with the counter-weight to raise the balance point for unparalleled control. The new collection is one quarter inch shorter than irons from other leading manufacturers, promoting smoother transition and consistent contact for superior accuracy and lower scores.

In addition to the company's "full swing" products being featured in Golf Town, its new Heavy Putter Bronze and Tour Series collections will also be carried at the prestigious retailer.

A premium CNC milled offering in a bright silver PVD finish, the Tour Series is available in a traditional offset blade (Q2-MT) and new half-mallet (R3-MT). Retailing for just $199.99, the putters offer all the feel and feedback associated with high-end millings at an affordable price.

Featuring four of Boccieri Golf's most sought-after models - the H1-M, K4-M, L3-M and Q2-M - the Bronze series includes two blades and two mallets. Each showcases a distinctive black nickel finish and retails for $119.99.

All Tour and Bronze Series putters are part of the popular MID-WEIGHT family, which independent testing indicates is preferred by 7 out of 10 golfers over the putters currently in their bags. Each incorporates Boccieri Golf's unprecedented application of a heavier mass head and counter-balanced weight in the grip end of the shaft. This automatically engages the body's larger, more stable muscles to promote greater stability, consistency and control.

About Golf Town

Since its founding in 1999, Golf Town has grown to become a leading North American destination for everything golf. With stores all across Greater Boston, it has everything you need to play your very best. Golf Town stores are sanctuaries where golf devotees come to try, buy, learn about and improve their game. With big box stores averaging 18,000 square feet, they carry an unprecedented selection of all the top brand names in golf, at the best prices. Whatever you are looking for - from clubs, bags and balls, to footwear, apparel, accessories and gifts - Golf Town is a veritable golfer's paradise.

About Boccieri Golf

The TOUR-proven Heavy Putter was launched in 2005 and has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.

Boccieri Golf products are now carried by the finest off-course shops and most prestigious golf courses, country clubs and resorts in all 50 states and more than 35 overseas markets.

For more information please visit www.boccierigolf.com or call 888.788.8374.
Contact:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
https://twitter.com/buffalocomm

Home | Sign Up | Unsubscribe | Packages | FAQ | Contact Us | Archive
© 2014 Golfweek.com. All Rights Reserved.
Editorial Policy