XGolf Names Jay Russo Chief Marketing Officer & Chief Strategy Officer
LOS ANGELES (May 7, 2012) - XGOLF (www.xgolfsimulator.com
), a world-renowned advanced-technology golf simulator, club-fitting and instructional system, announces the appointment of Jay Russo as Chief Marketing Officer and Chief Strategy Officer. During eight years in the golf-simulation business, Russo, an industry veteran, developed a successful Web-centric marketing strategy and made multiple appearances in various key media markets. He built strategic alliances with major instructional entities, such as the PGA Center for Golf Learning and Performance and the St. Andrews Links Golf Academy; with major media outlets such as Golf Channel, Golf Digest and others; and with prominent golf associations and retailers including Sports Authority, Golf Etc. and Golfsmith. Russo also managed a team of sales, marketing, engineering, manufacturing, support and shipping personnel. His efforts contributed to piloting companies out of the red into the black while simultaneously growing brand awareness and market share.
"It is with pleasure that we welcome Jay Russo to our executive team," said James J. Kim, CEO of XGOLF. "We value his knowledge, experience and expertise, and as we look to the future, we are confident he will help lead and direct the continued growth and success of XGOLF.
"We have seen the benefit Jay brings to XGOLF since he started managing the business in March. Already he has produced new sales and opportunities through his extensive relationships and outreach."
Russo is responsible for XGOLF's sales and marketing initiatives throughout North America, Europe and Latin America, as well as for managing the operations and future research-and-development plans. Russo also will direct the development of strategic alliances with leading golf-industry manufacturers, retailers and media partners.
XGOLF's exclusive design, durability and cutting-edge technological features make it the most exceptional and innovative yet value-driven golf-simulator system. With unique features such as XPLATE (Variable Lie Positioning Plate) and XBALL (Intelligent Ball Teeing), the authenticity of XGOLF's simulated golf is unparalleled, replicating real shots on the screen and providing the most realistic golf experience possible. As a leading technology provider, XGOLF has as its main mission to listen and innovate based on customers' evolving needs and expectations.
The XPLATE Variable Lie Positioning System detects the ground slope and automatically adjusts the slope where a golfer stands to provide a more realistic experience. The slope also can be adjusted manually for practicing uphill, downhill and sidehill -lie shots.
The XBALL Intelligent Teeing System gathers the balls and puts it on the tee before every shot. During the game, it remembers each player's tee-height setting, so that it feels as though a personal caddy has set the ball in place. This feature saves precious time and allows the player to concentrate on the game.
Retailers, instructors, club fitters and avid individual golfers look to XGOLF to provide the most exciting and rewarding golf-simulation experience available anywhere.
The realism and beauty of the XGOLF playing experience is matched only by the accuracy and precision of its swing-analysis technology. Swing analysis, an integral and important aspect of the game, is easily accessible and highly accurate with XGOLF. Every caliber golfer, from tour player to occasional recreational player, can benefit from the unlimited game-improvement potential and opportunities XGOLF offers. And instructors worldwide count on XGOLF to deliver the finest analysis capability to enhance their teaching techniques and leverage cutting-edge technologies to help their students make precise swing adjustments for improved results. Through the use of strategically-placed numerous optical sensors, XGOLF tracks extensive swing data, providing detailed shot information, video analysis, weight-shift analysis and data analysis.
For more information, see www.xgolfsimulator.com