Club management and the delivery of the club experience will come under scrutiny at the 2012 Asia Pacific Golf Summit to be held in the oil-rich Sultanate of Brunei Darussalam on December 11-13.
This is an issue that has been widely talked about, discussed and hotly debated by patrons of golf clubs and club owners and operational personnel.
If one is to look back over the years, the so-called "glory days" of golf in Asia, quality of service was of paramount importance. The delivery of service was also a matter that many golf clubs took great pride in.
However, based on feedback, these once hallowed standards of service seem to have been in a state of decline. It must be pointed out though that there are still many golf clubs in Asia who strive for very high standards, although there are many who don't share these same ideals.
In an environment where efforts are on-going to grow the game of golf, how important is service and its role in delivering the club experience?
This matter will be cross-examined by a high-powered panel of experts led by Kurt Michelsen, General Manager of Cengkareng Golf Club and the former Senior Vice President for Troon Golf and Managing Director for Troon Golf Asia Pacific.
The panel will be made up of:
• Rishi Narain, Managing Director, Rishi Narain Golf (India)
• Peter Downie, General Manager, Sentosa Golf Club (Singapore)
• Neil Coulson, Director of Operations, IMG Golf Course Services (China)
• Clive Carpenter, Managing Director, Golf Today Network (London)
"We are asking some very pointed questions of the industry. By and large, the club spirit, experience and camaraderie that golf was once known to uphold seems to be in a state of decline especially in clubs in Asia," explained Mike Sebastian, chief executive officer of the Asia Pacific Golf Group, owner and product of the Summit.
The 2012 Asia Pacific Golf Summit is now in its sixth year and it expects to continue in the fine tradition of serving as listening post for golf development and trends in the Asia Pacific region.
Delegate registration is now open on-line: