Bionic® launches first-ever nationwide awareness campaign on golf courses
Louisville, KY (June 29, 2012) - Bionic Gloves, the leader in golf glove technology, is now leading the way with innovation in marketing.
In what's believed to be a first in golf, Bionic is placing signs in bunkers, behind trees, by water hazards, and out-of-bounds on courses across the U.S. The signs have humorous messages intended to remind golfers that bad shots are signals their game needs help and that Bionic Gloves can give them a "Better Grip for a Better Game."
The witty on-course signs have messages like, "You Again?", "How Embarrassing!", and "If you hit me...You need me."
"It's a lighthearted campaign, intended to gently poke fun at golfers who send a ball screaming into the woods, splashing into the water, or slicing O-B," said Cheryl Fink, Bionic's marketing director, "and we've all been there, so we can all laugh about it."
Fink says Bionic's unique on-course 'Get the Grip' campaign is a great way to directly place the brand in front of consumers.
"We're putting our message exactly where golfers use the product; on the golf course," she said.
The overall message is simple - "Bionic Gloves. Better Grip for a Better Game." Golf pros whose courses have the signs say Bionic's messages are making golfers chuckle and, more importantly, also ask for the Bionic Golf Glove in the pro shop.
"We are really enjoying the reactions so far!" said Jack Shoenfelt, PGA Pro & owner at Oriole Golf Club in Margate Florida. "In the pro shop we have overheard golfers commenting on the signs, saying it gave them a good laugh after a rough hit. Bionic has done a nice job with this clever campaign and we're glad golfers appreciate the humor."
Bionic continues to lead the way in technology and growth in golf gloves. The unique patented pad system on every glove gives golfers a more relaxed and stable grip.
"Our gloves have more technology than any other golf gloves," Fink said. "That technology is why all of our gloves provide a comfortable grip and increased durability."
Fink says the "Get the Grip" campaign describes Bionic's primary benefit of a relaxed, comfortable, and controlled grip and separates it from all other glove brands, as will this one-of-a-kind campaign.
Bionic's unique "Get the Grip" national golf course campaign launched in June and will continue through the 2012 golf season. Currently, over 130 courses and driving ranges have the signage, with more to come.
About Bionic Gloves:
For more than a decade, Bionic has been at the forefront of glove technology in many sports - baseball, hockey, fitness (weightlifting), tennis, racquetball, equestrian events and others. Bionic Gloves have received numerous awards and recognition, including the National Home Gardening Club Seal of Approval, the National Health & Wellness Club Seal of Approval, the Handyman's Club of America Member Tested Seal of Approval and the PGA Tour Partners Magazine Member Tested Seal of Approval. Bionic is a division of the family-owned Hillerich & Bradsby, Co., based in Louisville, Ky. Other H&B divisions include PowerBilt®, makers of golf clubs since 1916, and Louisville Slugger®, the most famous brand of baseball and softball bats and equipment in the world.