Birmingham, Alabama July 20, 2012 - GolfThere
, the consumer brand of Fairways Golf Vacations, Inc. (Fairways Golf) is launching Mulligan Bob's Big Golf Adventure
, its first large scale social marketing promotion in its history. "Mulligan Bob", the mascot of GolfThere, will be driving throughout the United States with top golf sales specialist Kevin Walker as part of Mulligan Bob's Big Golf Adventure. The team will set out from Birmingham on July 22nd and travel through August 27th visiting various cities, golf courses, and hotels. While on the trip, Mulligan Bob will utilize social media to create brand awareness and drive web traffic to GolfThere, and its affiliates and sponsors, as well as increase the marketing reach of GolfThere with features in all of its social network outlets including blogs, Twitter, Facebook, and YouTube.
Followers of Mulligan Bob's Big Golf Adventure will have the opportunity to register each day to win GolfThere's grand prize, which is a trip for 2 golfers to the Punta Cana Resort & Golf Club's Tortuga Bay. This 5 night/4 day trip includes airfare and three rounds of golf, as well as many other extras, and has a retail value of nearly $12,000. PUNTACANA's Tortuga Bay, designed by Oscar de la Renta, is a top AAA 5 Diamond resort hotel. The grand prize will give customers the incentive to follow along with Mulligan Bob's Big Golf Adventure, and in turn increase brand awareness for GolfThere and all featured sponsors.
The campaign will focus on Mulligan Bob traveling the country to find the best golf courses for golfers to play and the corresponding best golf-friendly hotels to stay. As part of the social media aspect of the trip, Mulligan Bob will also feature daily prize contests and entreat followers to try and determine what
the next great golfing or social venue that Mulligan Bob will arrive at next. Stops will include many of the major golf destinations but also some "hidden gems" along the way. Followers can enter the grand prize drawing each day of the trip and can follow its progress by visiting back to the various social media platforms of GolfThere. The social media platforms include Facebook/MulliganBob
, and Twitter/GolfThere
Some viral-styled video and Youtube.com aspects will be utilized but they are not the focus. GolfThere estimates that marketing impressions will exceed 3.35 Million and could surpass 10.0 Million. President, Alan Hale said, "While our company has been slow to embrace the social media aspects in the golf industry due to our perceptions of our customer demographics, our marketing team persuaded our executives that this is the right opportunity. Facebook is here to stay and it was actually surprising to see the level of participation by our customers. We needed to be in the social media space and this campaign certainly gets us 'up to speed' in a big way."
Founded in 1990, Golf There and Fairways Golf Vacations, Inc. have grown to be one of the largest golf tour operators in the USA by managing golf vacations for some of the most prestigious brands in the golf industry. With headquarter operations in Birmingham, Alabama, Fairways Golf and its related strategic partners have a reach of nearly 4.5 Million golfers and is now the largest specialty golf vacation brand manager globally. More information can be found at: www.GolfThere.com