Tuesday, August 14, 2012
Golf Courses Generate Extra Revenue Year Round
August 13th 2012 - This week, New York's Highland Greens joins a growing list of golf courses across the country installing golf simulators to drive more revenue. With four HD Golf simulators installed, this course plans to keep players coming back long after its course closes down for the winter.
"Golfers want to keep up their game all year round, so this type of investment made sense. We don't have to be a seasonal business anymore," says Highland Greens Head Pro and Superintendent Harold Webb. "No matter what the weather, we can keep our business going strong and retain staff." Highland Greens is an 18 hole public course.
In addition to regular practice and play, golf courses like Webb's are using the simulators to host league nights, weekend tournaments as well as enhancing their teaching and club-fitting capabilities with HD Golf's comprehensive analysis tools and professional instruction studio. These simulators are proving popular for junior golf academies and camps, as youth love learning with technology. Some courses also rent out their spaces for private and corporate events as the big screens can also be used for viewing presentations, films or live sporting events.
"Choosing the simulator was easy. Anyone who has tested the top systems, will probably tell you the same thing - nothing comes close to HD Golf," says Webb. "To keep customers coming back, we knew we had to invest in the simulators with the most accuracy and realism." Pioneers in computer vision technology, the company is known for having the most advanced ball and club tracking in the industry.
HD Golf is the only simulator company that combines high resolution digital imagery with geophysical and satellite data to create courses that look and play like the real thing. "Golfers will love being able to play some of the world's greatest courses, like Pebble Beach, right here in our facility," says Webb.
"Golf courses are realizing it's a smart business decision. It expands a course's capabilities and helps to set it apart from the competition," says Todd Richardson, President & CEO of HD Golf. He says this has been their busiest year yet for golf course orders. "Owners today are really starting to take the initiative to evolve and grow their businesses."
James Laidlaw, Director of Business Development
High Definition Golf