Golf Convergence's Recent Study On Ownership Of Golf Course Customer Information Provides Surprising Results
Castle Pines, CO (September 6, 2012) - Golf Convergence asked a simple question, "Who Owns Your Customer Database?" To find the definitive answer required extensive research.
It was learned that when golf course owners are queried about who owns their customer information, the vast majority stated, "I do - Why would you think otherwise?"
Actually, if a facility uses a third-party organization to operate the golf course or a food and beverage concession, depending on whether the contractual relationship is a management agreement or a lease, the ownership of the customer database and the associated transaction data is determined by the principles of the "law of agency."
Simply stated, whoever "owns the economics" is entitled to ownership of the customer database.
While the concept is simple, the ramifications to the "title holder" of the golf course are complex and may surprise you.
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