Monday, September 17, 2012
Adidas Golf Introduces New Adipure Motion Footwear
CARLSBAD, Calif. (September 11, 2012) - adidas Golf, an industry leader in footwear innovation and performance technologies, has unveiled adipure motion, the latest evolution in the adipure collection engineered to increase stability with flexibility that will increase a golfer's contact with the ground throughout the swing.
Characterized by exquisite detailing, premium materials and an unsurpassed level of craftsmanship, the adipure line is a modern expression of timeless classics designed to meet the demands of the most discerning class of golfer. The new, elevated adipure motion utilizes revolutionary materials and state-of-the-art outsole construction aimed at freeing the foot and body to move in the way it was inherently meant to, from the ground up to the shoulders.
"The game of golf has evolved and, quite frankly, so has players' swings," said Bill Price, VP of adidas Golf Footwear. "Our focus for adipure motion was to deliver stability through enhanced flexibility and activate natural foot movement. More flexibility increases ground contact, which in turn maximizes force and ultimately equals more power."
Weighing-in at 5 ounces less and 23% lighter than the previous adipure model, adipure motion features a 7-spike, ultra-light exoskeleton outsole with puremotion™ technology designed to provide dynamic movement and ultimate flexibility. "Heavy, stiff, platform shoes of the past don't provide the motion, support and lightweight comfort today's golfers are seeking, says Dr. Phil Wagner, Sparta Performance. "Natural motion footwear is becoming the new standard on the PGA Tour, and adipure motion with puremotion technology gives golfers premium performance while allowing the foot to function in its most natural state."
An ultra-soft, full-grain aniline leather upper and lining provides superior comfort, while an x-pattern overlay on the heel provides stability in the heel. On the inside, an updated CLOUDFOAM ™ insole delivers everlasting comfort and lightweight cushioning.
Offered in medium and wide widths beginning November 1, 2012, adipure motion carries a two-year waterproof warranty, and is available in a choice of three colorways: Black / Black / Black, Brown / Brown / Scout Metallic, and Running White / Running White / Black. The MSRP is $220 USD.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.
About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.
TaylorMade-adidas Golf Company
Public Relations Manager
TaylorMade-adidas Golf Company
Public Relations Specialist