Golfweek TurfNet The Golf Wire
Wednesday, October 3, 2012
Golf Digest And GolfLogix Release Golf Digest Live For Android Platform
GolfLogix GPS, club tracking and Golf Digest personalized content create the ultimate golf app
(New York, NY & Scottsdale, AZ) - Golf Digest and GolfLogix, the No. 1 App for Golf, jointly announce the debut of Golf Digest Live on Android-based smartphones. Golf Digest Live is a combination of precise GolfLogix GPS distance and club-tracking technology paired with renowned content from Golf Digest that provides tips, articles, videos and the first-ever personalized magazine.

Available exclusively through the GolfLogix app, Golf Digest Live ($19.99 annually with a free 30-day trial) uses data from the software to determine a player's statistics, strengths and weaknesses. Algorithms then generate multiple post-round recaps, including a detailed scorecard, analytics and a customized MY GOLF DIGEST magazine. Tailored to that day's on-course performance, MY GOLF DIGEST delivers a graphically-appealing statistical breakdown, suggested drills and award-winning articles from Golf Digest's stable of elite instructors and Tour Playing Editors.

"With Golf Digest Live now available for Android users, more golfers can experience the new frontier for helping people learn to play better golf," said Golf Digest Chairman and Editorial Director, Jerry Tarde. "We've digitized the best of Golf Digest content, so for the first time readers will create their own magazine, filled with personalized tips and drills. It's no longer just Golf Digest, it's MY Golf Digest. Attempts at personalized magazines before have simply involved readers pre-selecting types of content that interest them. This is the first magazine curated by editors that's based on what readers individually need to know."

Some Golf Digest content is accessible while you play-like rules videos, golf jokes and tips on common shots-but the bulk of the benefits are delivered on the practice range or at home, where golfers can relive their rounds, better understand their faults and take lessons to improve their scoring.

"Golf Digest Live's early reviews from media and consumers have validated that there's no better tool to improve your game - whether on the course, reviewing your round or at the practice range," said Pete Charleston, President of GolfLogix. "Android compatibility increases our reach in providing an incredibly comprehensive, personalized commentary of your game through MY GOLF DIGEST, which has been extremely popular with early adopters."

Easily downloaded from www.GolfLogix.com or Google Play, the GolfLogix app is compatible with more than 60 smartphone models. In addition to precise distances and club tracking, it features high-quality yardage-book imagery, aerial flyovers, pro-level scoring and stat tracking for more than 30,000 golf courses worldwide.

Every member has an individual profile within the GolfLogix Clubhouse powered by Golf Digest Live. Users get access to video instruction and rules information, golf jokes, inspiring quotes, as well as Golf Digest articles and nutrition tips.

Golf Digest Live creates an unparalleled opportunity for companies to showcase their brands to millions of avid golfers. Early sponsors include Farmers Insurance and Nike.

About Golf Digest
Golf Digest is part of Condé Nast and includes Golf Digest, Golf World and GolfDigest.com. Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement. For more information about Golf Digest go to www.golfdigest.com and stay connected on Twitter by following @GolfDigestMag.

About GolfLogix
The No. 1 App for Golf, GolfLogix boasts more than 1.75 million members on the world's top-selling smartphones. Dedicated to offering consumers the most advanced GPS solutions with the best features, quality and price, GolfLogix helps improve individual performance.

Founded in May 1999, GolfLogix was the first to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. Based in Scottsdale, AZ, the company has been professionally mapping courses for more than 12 years and owns the largest, most up-to-date golf course database in the world.

In 2009, the rapid advance of smartphone technology led GolfLogix to develop and quickly capture the market with an easy-to-use application providing precise GPS distances. In addition, the software manages scorekeeping and stat tracking, then uploads them to an online clubhouse community where golfers can interact and compete with millions of other players worldwide. Now available on more than 60 different smartphone models, The No. 1 App for Golf offers maps for more than 30,000 courses globally.


For more information: www.GolfLogix.com, 877.977.0162.
Contact:
Meg D'Incecco, 212/286-2539
mdincecc@condenast.com
Will Ober, 203/761-5243
will.ober@golfdigest.com

Scott Leightman, 760/846-6587
sleightman@buffalocommunications.com

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