Golfweek TurfNet The Golf Wire
Friday, October 5, 2012
G-Mac By Kartel Unveils Spring 2013 Collection, Puts Style On Par With Performance
(Dublin, Ireland) - Kartel, an extremely successful apparel brand and a premier golf brand in Europe founded in 1947 in Dublin Ireland, is pleased to unveil its G-Mac by Kartel Spring 2013 Collection. Co-created with TOUR Professional Graeme McDowell, the focus for G-Mac by Kartel's Spring 2013 Collection was to create a line that elevates and redefines the standard in menswear.

"G-Mac by Kartel is all about me playing to my strengths and harnessing my experiences as a player to create a range that I would want to wear on and off the course" said Graeme, who officially began wearing the collection in January 2012.

The G-MAC by Kartel collection includes a full collection of premium sophisticated apparel and accessories, that gives a nod to Graeme's modern vintage style. The continual focus on superior craftsmanship, performance fabrics, innovative design and colors, has culminated into a collection of pure artistry.

The Dunluce Polo, shown here in Galway blue.

Spring 2013 Styles:
New polo styles are offered for Spring 2013 such as the elegant Galgorm polo made of luxurious Pima Cotton and 46% Dry Tec polyester, featuring tailor stitching on the collar, placket and cuff, as well as on the split back yoke.

In addition to solids, this season introduces stylish patterns such as the polka dot Gracehill polo that features a contrast polka dot design and color placket. The Dunluce polo features a herringbone jacquard design with a subtle contrast placket. The micro-striped Rathmore polo has contrast color on the collar and button placket.

The Portrush Polo is offered in eight colors this season and is fast becoming the classic of the G-Mac by Kartel collection, often seen worn by Graeme in his favorite Bell Heather color. Also available again this season is the Malone polo, featuring contrast colored buttons and sleeve tipping.

All of the polo shirts in the collection feature either button down, or button under semi-structured collars. The labels are printed on the neck back for comfort, and are discreetly branded with a Corozo (or coconut shell) badge on the right sleeve.

The G-Mac by Kartel collection has extended their knitwear for 2013. The classic and luxurious MGWool is a 100% pure mercerized wool V-Neck sweater, and is also offered as a sweater vest.

The McZip, shown here in Oyster with Salmon contrast detailing.
New knitwear styles for 2013 include the McZip, an elegant quarter-zip knit that is available in long sleeve or sleeveless, and the McButton, a five button cashmere blend cardigan that accents beautifully with a matching polo worn underneath.

The trouser collection for 2013 has expanded to include the extremely popular McCheck T, often seen worn by Graeme during competitions.

Color stories for 2013:
The Spring 2013 G-Mac by Kartel Collection introduces a brilliant color palette that incorporates Irish themes. Vibrant brights are contrasted with more traditional solid colors, each color combination embodying the history and heritage of Graeme and his ancestors.

Bell Heather is paired with the pale color of the traditional Irish Sodabread, to create what Graeme refers to as a "match made in heaven".

The succulent colors Oyster paired with Salmon is a reflection of Graeme's memory of the taste of sea air and fresh seafood.

Graeme believes that when he looks and feels his best, he performs his best. The color of the blue skies in Galway County, in contrast with black evokes a feeling of strength and confidence needed in any competition.

Finally, the color combination of Magenta and Navy conjures the image of dawn over the Antrim coastline that Graeme used to see growing up in Portrush.

Performance Fabric Stories for 2013:
All products in the G-Mac by Kartel collection are designed in Ireland with superior Irish craftsmanship.

The polo shirts have a UV factor of up to 30, and feature anti-microbial odor management properties. There are two patented moisture management technologies that wick away perspiration comfortably; Dry Tec allows shirt moisture to rapidly evaporate, while Absorbtec enables shirts to absorb and quickly dry away moisture.

Knitwear is composed of either 100% pure mercerized wool, or a cashmere blend, both are extremely breathable fabrics that provide optimum outward air circulation for temperature regulation.

About Kartel
Kartel is part of John Swan Ltd, a family owned Irish business based in Dublin, Ireland. The company was founded in 1947 when a young tailor, John Swan, set up his own modest clothing company in two small rooms above a pub in Dublin's Hill Street. Initially, the company began making men's suits, jackets and trousers, and over the last 60 years has extended its collections into a much broader offering.

In 1985 the Kartel brand was launched with men's casual jeanswear and suit collections, as well as premium golf apparel ranges for both men and women. Kartel is now a leading Irish menswear label and one of the largest clothing distributors in Ireland, currently selling in 26 countries worldwide.


Click link below for G-Mac branding video: http://vimeo.com/37912997

Facebook: www.facebook.com/GmacByKartel
Contact:
www.kartel.ie

Mary Beth Lacy
760-346-6942
mb@mblacy.com

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