Golfweek TurfNet The Golf Wire
Thursday, October 11, 2012
Leading School Based Junior Golf Program Expands Internationally
TGA Premier Junior Golf launches its programs in Spain to grow golf participation and enrich students at schools
Los Angeles, CA - TGA Premier Junior Golf, the largest national school-based junior golf program and one of the industry's leading initiatives to grow the game, announces it has launched its first international franchise outside the United States.

Ramon Luengo, an avid golfer and Madrid real estate developer who played a role in bringing the Coldwell Banker Franchise to Spain, has acquired the TGA sub-franchise for Spain, and is launching the first TGA Premier Junior Golf program in Madrid.

"As our unique junior golf franchise model continues to evolve and grow, we recognized that this replicable and scalable model could be duplicated not only across the United States, but also in other countries around the world where golf needs to grow. We have now positioned ourselves to grow the game globally," explains Joshua Jacobs, chief executive officer of TGA.

Luengo, the chief executive officer for Sotogrande S.A., a Spain-based real estate company, which he is still fully committed to, always had a passion to be involved in the golf industry. He began researching oversees golf opportunities in Europe, the United Kingdom and the United States. When he discovered the successful TGA franchise golf program, he recognized the need for golf in schools in Spain.

"I have been passionate about the game of golf since I was a young boy and had a successful college golf career and still play to a scratch. When I recognized the opportunity to expand my business and bring my entrepreneurial skills into the golf industry with TGA, I was very excited about the opportunity," says Luengo. "The TGA model is very innovative and has a proven track record in the United States. It will be quite feasible to run the same programs in our schools and impact youth and grow the game of golf in Spain."

Taking the concept even further, Luengo has developed the first international sub-franchise company of TGA. Together with a group of private investors, Play TGA Espana will be positioned to grow the brand throughout Spain. While the first franchise will be in Madrid, other suitable cities include Barcelona, Seville, Valencia, Bilbao, Zaragoza, Málaga, Santander, Valladolid, Alicante and others.

"TGA will have a very positive impact on the growth of golf in our country. In Spain, public courses are rare, so kids and youngsters cannot learn golf unless their families are members of private golf clubs," said Luengo. "This model will quickly become the best way to introduce the sport to many kids that otherwise would have never had any contact with golf. This is a way to make golf more accessible and we are very excited with the idea of having an important role in the growth of the game in Spain."

Guillermo Aguirre, one of five investors in the company with a background in asset management, will be the managing director of operations for TGA in Spain. Aguirre earned Bachelor degrees in Economics and Business Studies from Alcala University and Leed Metropolitan University, UK. His financial and business management experience will help him develop the business in Spain. "In Madrid, we will start with schools located in the northern and western part of the city. These are the areas where golf is better known and the schools are more receptive to the activity," he explains. "Once we have successfully developed Madrid, we will move into the other cities."

Play TGA Espana and TGA of Madrid is expected to impact thousands of youth annually by introducing the game of golf to children at pre-schools (ages 3-5) and primary Schools (ages 6-12), child care centers and community centers through a multi-level enrichment program. TGA will then transition students to local partner golf courses through a variety of camp programs and parent-child clinics, creating new golfers.

TGA Premier Junior Golf is a full service franchise opportunity for self-starters who enjoy working with children in a business venture that provides a unique entry into youth sports, education and the golf industry. TGA makes golf affordable and provides accessible and consistent programs to children nationwide, through physical education and after-school programs at elementary and middle schools, childcare centers and community centers. The organization aims to transition students to golf courses through camps, clinics and lessons.

TGA, which was named by Entrepreneur Magazine as a "Top 10 Best Franchise Deal," is ranked No. 320 in the Magazine's Franchise 500 rankings. TGA is also ranked No. 6 among Children's Fitness Franchises and named a top Home-Based Business Franchise and a Top 10 Child Services Franchise in 2012.


For more information about TGA Premier Junior Golf, visit www.playtga.com.
Contact:
Play TGA España
Guillermo Aguirre
Managing Director
+34 617908535
gaguirre@playtga.com

TGA Premier Junior Golf
Kevin Frisch - Public Relations
(989) 614-0241
kevin@playtga.com

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