Golfweek TurfNet The Golf Wire
Thursday, January 3, 2013
Bionic Gloves® Gains Ground In Europe
Louisville, KY (January 3, 2013) - The Bionic Golf Glove is making a splash in the U.K. in a big way. After having the opportunity to appear on a unique reality show, Bionic Gloves has received funding to expand its brand into the European market.

Mark Richardson, Director of Bionic's U.K. Operation, secured a multiyear exclusive contract to distribute all of the Bionic Gloves ranges throughout Europe. Richardson applied to the BBC's Dragon's Den® show to not only secure an investment, but also to showcase Bionic's unique and patented technology, while gaining the support of the show's high-profile business gurus.

Dragon's Den® is a reality television series featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists. It is the U.K.'s equivalent to America's Shark Tank® reality television show.

"I went into the Den asking for funding for the exclusive distribution contract throughout Europe that I received from Bionic," Richardson said,

Richardson was successful in the Den and received an offer for a 100,000 British pounds ($160,000 U.S. dollars) investment from "Dragons" Theo Paphitis and Deborah Meaden.

"This should be a good foundation to start to build the next phase of Bionic's growth within the U.K. and help it achieve the commercial success that I know is possible," Richardson said.

Watch the episode here: Bionic in the Dragon's Den

About Bionic Gloves: For more than a decade, Bionic has been at the forefront of glove technology in many sports - golf, baseball, hockey, fitness (weightlifting), tennis, racquetball, equestrian events and others. Bionic Gloves have received numerous awards and recognition, including the National Home Gardening Club Seal of Approval, the National Health & Wellness Club Seal of Approval, the Handyman's Club of America Member Tested Seal of Approval and the PGA Tour Partners Magazine Member Tested Seal of Approval.

Bionic is a division of the family-owned Hillerich & Bradsby, Co., based in Louisville, Ky. Other H&B divisions include PowerBilt®, maker of golf clubs since 1916, and Louisville Slugger®, the most famous brand of baseball and softball bats and equipment in the world.
Hillerich & Bradsby Co. • 800 W. Main St. • Louisville, KY 40202 • (502) 585-5226 •
Media contact • Rachael Feldman • • (502) 815-3265

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