Golfweek TurfNet The Golf Wire
Thursday, January 24, 2013
Greg Norman Collection Announces International Expansion And New Licensed Product Categories Showcased At PGA Show
NEW YORK, January 23, 2013 - Greg Norman Collection, the golf-inspired sportswear company has announced today they have entered into a licensing agreement with Jung Do En Tak Co., Ltd. to launch Greg Norman Collection into the South Korean market for Spring 2013. Jung Do En Tak Co, Ltd. plans to distribute the brands men's and women's apparel and accessories through green grass accounts, specialty golf stores, home shopping channels, and department stores.

"We are pleased to partner with a company of Jung Do En Tak's quality. They are experts in golf retail space and are solidly positioned in the market to develop Greg Norman Collection throughout South Korea," said Michael J. Setola, President and CEO of Tharanco Lifestyles, parent company of Greg Norman Collection. "This agreement is another step in our commitment to grow the company's global footprint. The brand is currently offered in over 40 countries and the addition of South Korea continues to push our brand expansion in the Asian marketplace," added Setola.

"We are very excited about our new relationship with Greg Norman Collection," said Ju Jong Hak, Chairman of Jung Do En Tak Co, Ltd. "We expect to grow the Greg Norman Collection brand featuring its iconic Shark logo throughout South Korea."

Additionally, the company recently added Mallory and Church as its men's and women's hosiery licensee and Mundi Westport as its men's small leather goods, bags and gifts licensee. Both additions plus Samtex, the company's tailored clothing licensee join existing licensees; hats and belts by Paramount Apparel, men's and women's base layer product by Exquisite Apparel, and eyewear & performance sunglasses by Aspex Eyewear in the Greg Norman Collection's newly expanded PGA Show Booth (#5673). The 4200 square foot booth has been redesigned to showcase the company's product extensions creating a true lifestyle presentation.

"Greg Norman is a lifestyle brand and the addition of Samtex Fashions, Mallory & Church and Mundi Westport continues to allow us to expand beyond the clubhouse with a head to toe offering that reflects the style and trusted quality of our golf-sportswear collection. This new booth at the PGA Show showcases that lifestyle approach," said Nureed Saeed, Vice President, Licensing, Greg Norman Collection.

About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection is a leading worldwide marketer of golf-inspired sportswear for men and women. Established in 1992, Greg Norman Collection is inspired by one of the world's leading golf professionals, the man they call "The Shark." Reflecting his adventurous spirit and confident, independent style, the Collection captures Greg Norman's powerful elegance, enthusiasm and passion for an individual design sense.
Contact:
Jennifer Hawkins, (203) 371-0120
jennifer.hawkins@gncollection.com

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