Iomic USA Appoints Golf Media Agency - Read The Greens To Provide Public Relations And Marketing Support Services
Santa Ana, CA - February 6, 2013 - IOMIC USA, manufacturer of innovative, revolutionary and dynamically designed grips, announced today that the company has retained Vanessa Price and Tracy Nackel with Read the Greens, Golf Media. The team will be responsible for creating a comprehensive communications plan targeted at the media as well as retail.
"2013 is going to be monumental for us. We have new products, new people, and now, new promoters. We're thrilled to have the Read the Greens team on our side. Their enthusiasm, product knowledge and deep relationships within the golf industry, will help the company reach its next level of goals," said Tak Yamamoto, Vise President of Sales of IOMIC USA.
IOMIC is well-known for their colorful and stylish grips but serious golfers use them because of the "IOMAX" technology, a proprietary compound that provides a soft feel with control. It is also highly waterproof and doesn't fade. IOMAX also provides adhesiveness, and is naturally white in color which allows for a full spectrum of color - IOMIC's signature trait.
"This is a great company with great products. We're thrilled to be working with them. When Tracy and I decide to take on a new client, it is imperative that the product be an original, not a 'me too' product and IOMIC is original and it performs. On the PGA and LPGA Tours combined, they have over 150 professionals playing their grips. These professionals want the best and they choose IOMIC," said Price.
About Read the Greens, Golf Media:
The key principals on the IOMIC USA public relations and marketing campaign are Vanessa Price and Tracy Nackel. The duo have enjoyed over twenty-five years of providing results-driven public relations, marketing, and advertising services to the golf industry. Their reputation amongst the golf media is unsurpassed and their client roster noteworthy.
The partnership was developed to better service their existing and new clients. Unlike many public relations agencies, Price and Nackel take pride in handling their accounts personally. From strategic planning, to campaign implementation, to weekly conferences, the two employ a hands-on approach.
About IOMIC USA
IOMIC USA manufactures premium, ergonomically designed golf grips that focus on technology. The company uses a revolutionary material called "IOMAX", which enhances grip feel, reduces torque and allows for a variety of color choices. The ergonomic design of IOMIC grips, combined with a super soft touch and feel, ensure maximum feedback and control for golfers. The launch of the Color Grip Series helped the company gain attention in the industry for the wide variety of colors offered. This led to the development of the Art Grip Series, the industry's first ever marbled grip. IOMIC grips are in the bags of many top professional and amateur golfers worldwide. For more information about the company please visit www.iomicusa.com